Better Starts - Creating Change for Better

What we're doing

Nothing should stop kids from being kids. We’re working hard to tackle hunger, break down inclusion barriers, and support their wellbeing – so they can reach their full potential.

We have three focuses:

Removing hunger as a barrier to learning

Promoting diversity so young people feel seen and heard

Boosting wellbeing through participation and connection

How we're doing it

We want to make a big impact. To do that, we’re understanding the barriers that children and young people face – and doing everything we can to support them, in our stores, schools and communities.

We’ll work with charity partners and our Community Champions to provide essential resources, and offer educational activities. Plus, Asda Foundation is on hand to support local communities by providing grants.

But it won’t stop there. Our ambitions are big – and we want to support young people across all communities. So keep checking back as we expand on the work that we’re doing.

Children in Need

Fundraising for BBC Children in Need, we’ll support children and young people with essential items - it may be a cooker to have hot meals, or a bed to sleep in.

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FareShare

Expanding on our partnership with FareShare means we can provide more meals – and further support with food education.

Rethink Food

Expanding our support for Rethink Food, we’ll create more community shops in schools to improve availability and accessibility of food for families whilst providing education in support of improved food security for children and young people.

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Diversity Role Models

We’ll be working with Diversity Role Models to encourage inclusion and empathy through education – so more people can embrace diversity.

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Twinkl

We’ve teamed up with Twinkl to create a range of free, fun and educational activity sheets available in-store and online. Created to enrich children's learning experiences and foster entertainment all year round, these engaging activities include word searches, craft projects, puzzles and more!

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But it won’t stop there, we have big ambitions to grow the reach of our programme and support children and young people across all our Asda communities. So, we’ll land new and innovative initiatives, bringing new partners on the journey to amplify the impact we make.