Asda is part of the Asda Group of companies offering our customers a great range of products and services across our websites, apps and stores.
You may shop for your groceries and fabulous George clothing, in store or online, fuel your car at our petrol stations, visit our opticians and pharmacies and buy from our Asda Mobile and Asda Money range. Whilst doing these things you may also be enjoying earning Asda Pounds and getting great personalised offers as a member of Asda Rewards.
Whether you shop with us everyday or just a little, we need to use some personal information to help you do this and to give you a great experience.
If you are a colleague we also need to use some personal information in your employment.
This Privacy Centre tells you about how we collect and use your personal information, why we are ok to do this, how we look after it and what your rights are.
Our Promise
Asda is all about you – our customers and colleagues. Without you there is no Asda.
Our relationship with you and the trust you place in us is vital to our success, so we will always consider you in the decisions we make about how we use personal information.
How to use this Privacy Centre
Asda’s Privacy Centre gives you quick links to information about Asda’s use of personal information and your Privacy Rights.
Firstly, lets explain what personal information is and what types we collect:
Personal Information (also known as personal data) is any information that identifies someone and any information that relates to that identified person. For example, if you have registered with us online, your name and email address are information that identifies you and any purchases or orders you make at Asda are information that relate to you.
We use the following types of personal information about you:
Personal Identifiers includes your first name, last name, previous names, title, marital status, username, date of birth, age, gender, Blue Light ID, and vehicle registration number;
Contact Information includes your address, email address, and telephone numbers;
Transaction Information includes details about the products and services you purchase from us in our stores or ordered online benefits you have used (such as the Blue Lights discount), or details of products and services purchased from the wider Asda Group or its partners (please see Sharing your *personal information *below further information);
Device and Online Identifiers includes internet protocol (IP) addresses, your log-in information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform information, device ID and other technology on the devices you use to access our website or apps. Some of this information may be collected through our use of cookies, or similar tools, and further information is set out in our Cookies Policy;
Financial Information includes encrypted payment card information when you transact with us and unique payment card identifiers which are generated by our payment partners to allow us to identify payment cards used. and relevant open banking information where you have consented to sharing your open banking information with us, and information relating to your Asda Credit Card account;
Demographic Information includes information about you like your occupation, birthday, family size, preferences or other information provided by you or information that we create about you which allows us to group customers together by looking at certain traits or preferences;
Profile Information includes information about your interests, your preferences, feedback, and survey responses, how you redeem the offers and promotions made available to you, and our understanding of your interests and shopping habits. This can come from information you have given to us or which we create based on what we learn about you and includes our predictions about your interests, behaviour, preferences, browsing and purchasing habits and demographic information and allows the Asda Group to personalise our offers and services for you;
Activity Information includes information about how you interact with our communications such as marketing or surveys, your activity on our websites or apps, and activity in any of our stores. and and our apps, the time and date of your visit to one of our stores and (where you have witnessed an incident or accident at one of our stores) any witness statement you may provide;
Marketing and Communications Information includes your preferences in relation to receiving marketing from us and our select third parties and partners, and your communication preferences;
Audio and Visual Information including photographs and CCTV. We also use intelligent cameras which review images of our products and shelves in-store. These intelligent cameras may capture images of you. We may also use intelligent cameras directly overhead which capture your image to enable us to count the number of customers in-store;
Health or Sensitive personal information includes injury or accident records;
Third Party Information we also use information from other parties who provide us with personal information about you, these include social media providers such as Twitter, Facebook and Instagram, public registers; and
Location Information includes information regarding the stores you shop in, or if you have accepted location tracking cookies on a device, your location when using our website or app.
Below you’ll find links to our privacy notices which explain:
how we collect and use your personal information;
where we collect your personal information from;
where we store your personal information;
how we protect your personal information;
who we share your personal information with and why; and
your rights in relation to the personal information we use.
You may want to know more about certain types of activities, so in some notices you’ll find links to extra detail.
