Privacy Centre

Asda Privacy Centre

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  • Asda is part of the Asda Group of companies offering our customers a great range of products and services across our websites, apps and stores.

  • You may shop for your groceries and fabulous George clothing, in store or online, fuel your car at our petrol stations, visit our opticians and pharmacies and buy from our Asda Mobile and Asda Money range.  Whilst doing these things you may also be enjoying earning Asda Pounds and getting great personalised offers as a member of Asda Rewards.

  • Whether you shop with us everyday or just a little, we need to use some personal information to help you do this and to give you a great experience.

  • If you are a colleague we also need to use some personal information in your employment.

  • This Privacy Centre tells you about how we collect and use your personal information, why we are ok to do this, how we look after it and what your rights are.

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Our Promise

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  • Asda is all about you – our customers and colleagues. Without you there is no Asda.

  • Our relationship with you and the trust you place in us is vital to our success, so we will always consider you in the decisions we make about how we use personal information.​

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How to use this Privacy Centre

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Asda’s Privacy Centre gives you quick links to information about Asda’s use of personal information and your Privacy Rights.

Firstly, lets explain what personal information is and what types we collect:

Below you’ll find links to our privacy notices which explain:​
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  • how we collect and use your personal information​;

  • where we collect your personal information from;​

  • where we store your personal information;​

  • how we protect your personal information; ​

  • who we share your personal information with and why; and​

  • your rights in relation to the personal information we use.​

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You may want to know more about certain types of activities, so in some notices you’ll find links to extra detail.​
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If you are not an Asda Customer:
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You can find out about your privacy rights and how to exercise them on the Rights Request page.

If you would like information on how to get in touch, please visit the Contact Us page.