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Digital Accessibility
You have arrived at the accessibility page for Asda Groceries. If you’d like to report a problem with accessibility on our site then please click the button below to launch our Opinion Labs feature, which will ask for details. Or, you can skip this and move to another area of the page using the three links below.
Asda Groceries Accessibility Statement
Asda Groceries Accessibility
We want those with disabilities and other conditions to use our site as easily as anyone else. We are working hard on this and still have a lot to do.
The Web Content Accessibility Guidelines version 2.1 set 3 levels of accessibility:
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A (low)
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AA (mid-range)
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AAA (high)
The Asda Groceries website and app meet A standard, with many pages meeting AA standard. We aim to bring the site and app up to AA standard.
This website was last accessibility tested on 3 January 2021 by Applause.
Our work so far
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We carry out usability tests with users who have access needs.
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We carry out regular accessibility audits and fix problems.
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We try to write clear, simple English.
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We have built a design system to AA standard.
Work in progress
We know that there are some areas of this website are not fully accessible yet. However, we are actively working to increase the accessibility and usability of our website.
Keyboard Navigation
We would like customers to be able to use the entire website using a keyboard.
Colour & Contrast
We would like customers to be able to identify important content on the website in at least two ways by using a combination of size, shape, text, text style and colour.
We would like all images and text on our website to comply with the AA standard for background contrast ratio.
Screen Readers
We would like customers to be able to rely on text descriptions where necessary, for all content on the website including images, videos and other media.
We would like information to always be read in the correct sequence by screen readers.
Resizing
We would like customers to be able to resize all text up to 400% without losing content or functionality and without the need for assistive technology.