CCFB Homepage / Social / Supporting Local Communities / Better Starts / Diversity Role Models

Asda is proud to donate £100,000 this year to support Diversity Role Models to end LGBTQ+ bullying in schools, through inclusion workshops in classrooms across the UK.

George at Asda's Pride product range celebrates difference all year and proudly supports Diversity Role Models. DRM embeds inclusion and builds empathy through educational workshops in schools featuring personal, lived-experience stories from LGBTQ+ and ally role models. The workshops help students understand the impact of their language and actions, equipping them with the skills to challenge homophobic, bi-phobic and transphobic comments and bullying happening within the student body, driving a school culture shift to celebrating and embracing differences.