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Homepage / Social
We aim to remove the barriers to opportunity, health and wellbeing for our customers, colleagues and communities
Our social pillar covers our impact on people, whether they be our customers, colleagues, workers in our supply chain or in the local communities around our stores.
We tackle the barriers to opportunity, health and wellbeing for our customers, colleagues and communities.
Find out more about our commitments.
Empowering colleagues to be their best selves
A measurably more inclusive business, providing opportunities for colleagues to progress
Supporting our customers to enjoy healthy, sustainable diets
A quantifiable positive benefit on our customer's health
Enabling togetherness, connections and resilience in Asda communities
A long-term, positive social impact on the communities we serve
Ensuring the dignity of the people who make the products we sell
A mature, proactive, data-led programme that manages risk in partnership with suppliers
990,371 meals¹ were served as part of our 'Kids eat for £1' campaign
Supported Buttle UK² with £125,000 donation to purchase school uniforms
£1,102,372 package of support to Ukrainian refugees
Asda Foundation invests £4,005,284³
10 years of Community Champions
£5.9m raised through our Tickled Pink Breast Cancer awareness activities
£3.3m raised in 23rd year of supporting BBC Children in Need
11,663 donations of space⁴ in Asda community rooms
Over 603,000⁵ customers enjoyed our ‘Over 60s Soup and Bread roll’ offer
870 Live Better icon products now in store
¹ As at 31 December 2022.
² Home - Buttle UK is a charity dedicated to helping children and young people in crisis in the UK: those living in financial hardship and dealing with multiple challenging social issues.
³ Across its Grants, Asda Better Starts, Cost of Living, Empowering Local Communities, Investing in Spaces and Places, Green Token Giving and colleague Match Funding.
⁴ Stores with a dedicated meeting space include CapeHill, Colne, Watford, Eastlands, Middleton, Mount Pleasant, Gravesend, Arrowe Park, Cardiff Bay & Llanelli with more planned for 2023.
⁵ Both soup recipes (tomato and vegetable) contain 1 of your 5 a day).
At Asda, we have the opportunity to make the healthiest choice the easiest choice for our customers. Our aim is to make it easy for shoppers by offering quality and healthy options at accessible prices, as well as providing information and advice.
Our community strategy builds on Asda’s strong heritage of helping communities and we aim to strengthen community resilience, increase togetherness and improve wellbeing.
At Asda, we’re committed to building an inclusive and diverse workplace where colleagues are happy and confident to be themselves and know they will always feel warmly welcomed.
Ensuring the dignity of the people who make the products we sell.
We are committed to operating and sourcing products in a way that respects all internationally recognised human rights.
Helping young people reach their full potential.
Supporting 5 million children and young people in our Asda communities.
Find out about our charity with with Tickled Pink and BBC Children in Need.
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