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Social

We aim to remove the barriers to opportunity, health and wellbeing for our customers, colleagues and communities

Our social pillar covers our impact on people, whether they be our customers, colleagues, workers in our supply chain or in the local communities around our stores.

We tackle the barriers to opportunity, health and wellbeing for our customers, colleagues and communities.

Find out more about our commitments.

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Colleagues

Our mission

Empowering colleagues to be their best selves

Our vision for 2040

A measurably more inclusive business, providing opportunities for colleagues to progress

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Customers

Our mission

Supporting our customers to enjoy healthy, sustainable diets

Our vision for 2040

A quantifiable positive benefit on our customer's health

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Local Communities

Our mission

Enabling togetherness, connections and resilience in Asda communities

Our vision for 2040

A long-term, positive social impact on the communities we serve

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Supply Chain Communities

Our mission

Ensuring the dignity of the people who make the products we sell

Our vision for 2040

A mature, proactive, data-led programme that manages risk in partnership with suppliers

Our 2022 Highlights

Knife and fork

990,371 meals¹ were served as part of our 'Kids eat for £1' campaign

Chances for Children - Buttle UK Logo

Supported Buttle UK² with £125,000 donation to purchase school uniforms

Ukrainian Flag

£1,102,372 package of support to Ukrainian refugees

Asda Foundation Logo

Asda Foundation invests £4,005,284³

Asda Community 10 years badge

10 years of Community Champions

Tickled Pink logo

£5.9m raised through our Tickled Pink Breast Cancer awareness activities

Pudsey Badge

£3.3m raised in 23rd year of supporting BBC Children in Need

Community Room logo

11,663 donations of space⁴ in Asda community rooms

Hot food image

Over 603,000⁵ customers enjoyed our ‘Over 60s Soup and Bread roll’ offer

Live Better logo

870 Live Better icon products now in store

¹ As at 31 December 2022. 
² Home - Buttle UK is a charity dedicated to helping children and young people in crisis in the UK: those living in financial hardship and dealing with multiple challenging social issues.
³ Across its Grants, Asda Better Starts, Cost of Living, Empowering Local Communities, Investing in Spaces and Places, Green Token Giving and colleague Match Funding.
⁴ Stores with a dedicated meeting space include CapeHill, Colne, Watford, Eastlands, Middleton, Mount Pleasant, Gravesend, Arrowe Park, Cardiff Bay & Llanelli with more planned for 2023.
⁵ Both soup recipes (tomato and vegetable) contain 1 of your 5 a day).

Supporting Customer Health

At Asda, we have the opportunity to make the healthiest choice the easiest choice for our customers. Our aim is to make it easy for shoppers by offering quality and healthy options at accessible prices, as well as providing information and advice.

Fruit Basket

Supporting Local Communities

Our community strategy builds on Asda’s strong heritage of helping communities and we aim to strengthen community resilience, increase togetherness and improve wellbeing.

Your community, our community

Great Place to Work

At Asda, we’re committed to building an inclusive and diverse workplace where colleagues are happy and confident to be themselves and know they will always feel warmly welcomed.

Happy Colleagues

Supporting Supply Chain Communities

Ensuring the dignity of the people who make the products we sell.

George Branded Clothes

Responsible Sourcing

We are committed to operating and sourcing products in a way that respects all internationally recognised human rights.

Responsible Sourcing, hands holding a germinating plant

Better Starts

Helping young people reach their full potential.

Supporting 5 million children and young people in our Asda communities.

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Charity Partnerships

Find out about our charity with with Tickled Pink and BBC Children in Need.

Charity Partnerships, Asda Foundation donating a cheque for £23,200 to HeadSpace charity