Money raised by Asda will support the Fuelling Potential Programme, allowing BBC Children in Need to help combat Holiday hunger by providing children a meal whilst they enjoy fun activities at a BBC Children in Need holiday session to help boost their health and wellbeing.
At Asda we work closely with the BBC Children in Need to ensure our funds go where the need is greatest, responding to the insight and delivering the most impact for those supported.
Having supported children through crisis with our emergency essentials fund for the last 3 years we are now responding to the evolving cost-of-living pressures families are facing.
Introducing our new 3 year funding stream Fuelling Potential.
At Asda we believe no child should be held back by food insecurity. That’s why we are aiming to fundraise together with our customers and colleagues over the next three years to enable BBC Children in Need to help combat holiday hunger.
We can help to support children and young people to have a meal while enjoying fun activities at a BBC Children in Need holiday session to help boost their health and wellbeing.
There are 4.2 million children in poverty overall (30% of children).
The All-Party Parliamentary Group on hunger estimates that 3 million children are at risk of being hungry in the school holidays.
In some parts of the UK more than half of children are living in poverty.
72% of children growing up in poverty live in a household where at least one person works.
We have lots of brand new Pudsey themed resources for you to download and print at home. You can enjoy these with your children, sparking their imagination and boosting their wellbeing.
Some of our Asda Community Champion Stores will be holding some extra special Pudsey themed fun throughout the summer holidays, so keep your eyes peeled for posters advertising Pudsey Clubs in your local store! You can find out if your local store has a community champion by using our store locator!
