CCFB Homepage / Strategy and Commitments / Timeline

2002

Enactus logo
  • First ‘Enactus UK’ national competition held

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2005

dart-hitting target
  • First sustainability targets launched in 2010

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2006

  • Asda is a founding signatory to The Courtauld Commitment to reduce packaging and food waste

  • Production facility audits are launched to ensure labour standards meet industry regulations

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2008

  • Carrier bag recycling is introduced in all our large stores

  • Asda opens first low carbon store in Bootle, Liverpool

  • Asda begins it’s journey on salt reduction targets across all (76) Own Brand categorie

  • Artificial colours and flavours removed from own brand products (where technically feasible)

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2009

  • Production facility audits are launched to ensure labour standards meet industry regulations

  • Asda removed hydrogenated fat, aspartame from Own Brand products

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2010

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2011

  • Published our first ‘Doing the Right Thing’ report outlining George values

  • Asda’s first Carbon Footprint Report launched

  • Asda introduced calorie labelling in ‘out of home’ settings

  • Asda Skills Academy launched

  • Mapped our apparel supply chain to include 2nd Tier facilities, conducting audits to ensure training/education met industry standards

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2012

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2013

breast cancer ribbon stronger together logo fare share logo
  • Asda’s first partnership with FareShare to donate over supplied food directly from our depots

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2014

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2015

  • Implemented risk based approach to auditing for facilities in high risk areas

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2016

tickled pink logo

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2017

  • First Gender Pay Report shared publicly

  • First Modern Slavery Statement published to comply with the Modern Slavery Act 2015

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2018

  • Asda launches ‘Plastic Unwrapped’ a corporate pledge to use less and recycle more plastic

  • Asda Fight Hunger Create Change partnership with FareShare and the Trussell Trust launched

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2019

diversity role models logo rethink mental illness logo

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2020

Pudsey the bear's logo
  • 20th anniversary of Asda’s exclusive fundraising partnership with BBC Children in Need, £24m raised to date

  • Asda launches its first Sustainability Trial Store in Middleton, Leeds, offering ‘Refill zones’ and recycling hubs

  • Asda takes a range of actions to support communities through Covid 19

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2021

tickled pink logo
  • 25th anniversary of Asda Tickled Pink charity partnership, with over £71m raised so far
asda-report image
  • Asda’s first ESG Report 2020 is launched

  • Asda maps its first full carbon footprint

fight hunger logo
  • £25m+ donated to FareShare and the Trussell Trust since the Fight Hunger partnership started in 2018, supporting over 1 million people

  • New Community Five Year Strategy

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2022

  • Refill zones opened in York, Milton Keynes and Toryglen

  • Celebrating 10 years of our Community Champion role

  • ‘Asda Allies’ raises awareness of under represented colleagues