Making shopping even more inclusive and accessible
Visible and non-visible disabilities
Estimates indicate that 14.6 million people in the UK had a disability, representing 22% of the population.¹
Disabilities occur in many different forms. Some people will experience a disability that is outwardly visible to others, whilst others will experience a disability that has no, or little, outward visible signs. Many people will experience a combination of these.² Examples of non-visible disabilities include autism, Asperger’s Syndrome, mental health conditions, sensory impairments, or be living with significant chronic pain.
Asda store colleagues have been trained to be Sunflower Allies within the Hidden Disabilities Sunflower Scheme. The sunflower lanyards provide a symbol people can wear to indicate they have a hidden disability.
Online Shopping Experience
Asda Groceries Accessibility
We want those with disabilities and other conditions to use our site as easily as anyone else. We are working hard on this and still have a lot to do.
The Asda Groceries website and app meet A standard, with many pages meeting AA standard. We aim to bring the site and app up to AA standard.
Our work so far:
We carry out usability tests with users who have access needs.
We carry out regular accessibility audits and fix problems.
We try to write clear, simple English.
We have built a design system to AA standard.
Makaton
Happy Little Helpers
Our Happy Little Helpers initiative is a free shopping list board game available at the Customer Service Desk in our large stores. We have been working with The Makaton Charity to provide Happy Little Helper Boards with Makaton counters – which are designed to make shopping trips feel less intense and more enjoyable for people with learning and communication difficulties. Find out more about Makaton
