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Our social pillar covers our impact on people, whether they be our customers, colleagues, workers in our supply chain or in the local communities around our stores.

We tackle the barriers to opportunity, health and wellbeing for our customers, colleagues and communities.

Find out more about our commitments.

Our 2022 Highlights

Knife and fork

990,371 meals¹ were served as part of our 'Kids eat for £1' campaign

Chances for Children - Buttle UK Logo

Supported Buttle UK² with £125,000 donation to purchase school uniforms

Ukrainian Flag

£1,102,372 package of support to Ukrainian refugees

Asda Foundation Logo

Asda Foundation invests £4,005,284³

Asda Community 10 years badge

10 years of Community Champions

Tickled Pink logo

£5.9m raised through our Tickled Pink Breast Cancer awareness activities

Pudsey Badge

£3.3m raised in 23rd year of supporting BBC Children in Need

Community Room logo

11,663 donations of space⁴ in Asda community rooms

Hot food image

Over 603,000⁵ customers enjoyed our ‘Over 60s Soup and Bread roll’ offer

Live Better logo

870 Live Better icon products now in store

¹ As at 31 December 2022. 
² Home - Buttle UK is a charity dedicated to helping children and young people in crisis in the UK: those living in financial hardship and dealing with multiple challenging social issues.
³ Across its Grants, Asda Better Starts, Cost of Living, Empowering Local Communities, Investing in Spaces and Places, Green Token Giving and colleague Match Funding.
⁴ Stores with a dedicated meeting space include CapeHill, Colne, Watford, Eastlands, Middleton, Mount Pleasant, Gravesend, Arrowe Park, Cardiff Bay & Llanelli with more planned for 2023.
⁵ Both soup recipes (tomato and vegetable) contain 1 of your 5 a day).