It represents our commitment to provide fruit & vegetables that have undergone rigorous quality checks. Because so much of our produce is managed at packing sites that we own, we’re better placed to select the very best for your shelves.
Quality, fresh fruit & Veg
Sustainability
We care about the environment.
So, we're taking big steps to improve the way we work and package our produce and we're working hard to make sure our produce is as sustainable as possible.
Find out what we're doing - and how you can be more sustainable at home.
Vertical Farming: Takes Freshness To New Heights
The benefits to vertical farming are:
90% less water usage than traditional farming
Grown using 100% renewable energy
Products can be grown 365 days a year
Asda were the first UK retailer to launch a range of 3 branded salad bags nationwide and online that have been vertically farmed.
A selection of our Asda own label fresh herbs (parsley, coriander, mint, basil and dill) are also farmed vertically for selected stores across the country*Selected stores apply. Stores out of Bristol, Bedford, Lutterworth & Erith depots only.
Top Tips for less waste at home
Peppers store well in the freezer - prepare them in an airtight container and freeze until you're ready to cook with them!
Freeze chopped herbs with water in ice cube trays for an easy way to add flavour to your cooking - or pop them into a salad.
Pop leftover lemons, limes, berries and cucumbers in the freezer - then add them to your favourite drink!
Ditch the shopping list - take a picture of your cupboards, fridge and freezer. This will stop you buying anything you already have.
If your bananas, berries or strawberries have gone squishy, make smoothies out of them! Simply blend with fruit juice, milk, or a plant-based alternative.
Turn your fridge temperature down. Most fridges in the UK are set to 7°, but food actually lasts longer when stored at 5°.
Sustainability Stories from our Growers and Supply Chain
Our growers take some fantastic initiatives in improving their sustainability and working to look after the environment surrounding them. Here’s just some examples...
Sustainable Farming
We understand the importance of farming techniques in sustainability. Our longstanding vegetable supplier Riviera has switched to regenerative farming techniques, which have increased the populations of earthworms and pollinators and improved the structure of the soil, therefore reducing CO2 losses.
Promoting Biodiversity
Biodiversity is on the decline and is important to our ecosystem on this planet. One of our citrus suppliers in Spain has increased the insect species in their orchards to support with natural pest control and reduce the need for insecticides.
Promoting Natural Habitats
We understand the importance of natural habitats. One of our potatoes farmers has been supporting wildlife by growing a range of wildflowers across an unproductive 7-acre area of the farm (about the size of 4 football fields!).
Reducing Carbon Footprints
We understand the importance of natural habitats. One of our potatoes farmers has been supporting wildlife by growing a range of wildflowers across an unproductive 7-acre area of the farm (about the size of 4 football fields!).
Best in season
Try our delicious recipes that feature tasty seasonal vegetables and fruit, and taste as good as they look. Splash some colour on your dinner plate!
Find out about our fantastic growers, who are all specially selected.
Asda Produce are celebrating success after receiving three awards for our commitment to quality and value across fruit and veg, plants and flowers.
Retail Industry Awards Fresh Produce Retailer of the Year
Retail Industry Awards Fresh Flower Supermarket of the Year
Fresh Produce Consortium Multiple Floral Retailer of the Year
Nutritional Info
Lettuce be thankful
The nutritional benefits from eating fruit & veg are many– and the more variety of colour, the better! Learn what each vitamin offers and where you can find them.
Vitamin C
Vitamin C contributes to the reduction of tiredness and fatigue
Vitamin K
Vitamin K contributes to the maintenance of normal bones
Potassium
Potassium contributes to the maintenance of normal blood pressure
Folate
Folate contributes to the normal function of the immune system
Did you know?
The average strawberry has a whopping 200 seeds!
Potatoes are out of this world! Quite literally - they were the first vegetable to be grown in space.
Do pomegranates remind you of another fruit? Here’s a clue: the word 'pomegranate' actually means 'apple with many seeds'.
Mushrooms don't need sunlight to grow - and they can grow indoors all year round!
Parsnips get sweeter during a frost. This is because some of the starch converts to sugar.
Lettuces come from the same family as daisies!
Cauliflowers are actually made of tiny flowering buds! If left unharvested, some will develop into yellow flowers.
Avocados are actually a fruit - and they're climacteric. This means they mature on a tree, but ripen off the tree.
