Discover Exceptional by Asda: a new era of affordable luxury has arrived.

Introducing our inspiring premium range, crafted to elevate every occasion. From effortless entertaining to cherished family meals, Exceptional offers a world of exquisite flavours and unparalleled quality. We’re gently phasing in more than 500 carefully crafted products across every category in store, including fine wines, delicious cheeses, succulent seafood and artisanal bakes.

Using high-end ingredients sourced from leading producers, these sophisticated products offer brand new recipes that focus on quality and creativity – each with a unique story to tell. The first products of our luxury Asda label are already hitting the shelves, including barrel-aged feta, vintage cheddar and ham hock quiche, and creamy butter flecked with Cornish sea salt. We believe quality food should come without the hefty price tag, so upgrade your everyday with a little affordable luxury from breakfast right through to dinner.

We’ll let these new products speak for themselves. Here’s a taste of what you can expect to see from Exceptional by Asda – just look out for our distinctive emerald green packaging and gold logo in store and online.

SERIOUSLY GOOD SEAFOOD

Exceptional by Asda Madagascan Tiger Prawns
These Juicy, pink prawns from Madagascar have a subtle sweetness and have been carefully selected for their succulence. Perfect cooked as they are or finished with a squeeze of lemon.

Exceptional by Asda Hand Dressed Crab
Our ready-to-eat, specially sourced British crab has a combination of brown and white meat for a richer taste. An impressive appetiser for your dinner party.

Exceptional by Asda Mild & Delicate Smoked Salmon
Our Exceptional salmon is responsibly farmed, filleted and smoked in Scotland. Authentically cured, hung and smoked in traditional brick kilns over a bespoke wood blend of oak and applewood chips.

Exceptional by Asda Cod and Chorizo Traybake
This Spanish-style cod is baked with a rich tomato sauce and smoky chorizo, then topped with a Manchego crust for a decadent finish. Great for a Friday evening in when you’re craving something special.

PICNICS AND GRAZING

Exceptional by Asda Greek Double Stuffed Halkidiki Olives
Plump, fruity Halkidiki olives have been hand-stuffed with pickled garlic and fiery jalapeño chilli and dressed in extra virgin olive oil. These won’t last long at your picnic or barbecue spread…

Exceptional by Asda Fruity Harissa Giant Couscous
Inspired by the flavours of Morocco, turmeric couscous and pearl barley are coated in North African spices, flecked with dried fruits and finished with fire-roasted piquillo peppers. This is perfect for adding a pop of colour to your plate.

Exceptional by Asda Italian Queen Nocellara Olives
Harvested in Sicily, Italy, and cured by the Castelvetrano method, which gives the olives their firm texture, and mild, buttery flavour. Serve with our Exceptional Sourdough for a match made in heaven.

Exceptional by Asda San Francisco Sourdough
This rustic bloomer is stone-baked for a crispy and delicious crust. The tangy flavour pairs perfectly with soups, stews and gourmet sandwiches.

Exceptional by Asda Piña Colada Mocktail
Rich and creamy coconut milk is blended with sweet Costa Rican pineapple juice, finished with freshly squeezed lemon. Serve this mocktail on its own in a glass filled with crushed ice or add a kick of rum for a refreshing cocktail.

LUXURY CHEESES

Exceptional by Asda Burrata
Our Exceptional Burrata is made by third generation Palazzo family using a traditional recipe in Puglia, Italy. Try this authentic stretched curd cheese with mozzarella and cream for a luxuriously rich taste.

Exceptional by Asda Petit Livarot PDO
Produced at Fromagerie Graindorge in the city of Livarot, this semi-soft washed rind cheese has a bold aroma and salt flavour. It will be the new star of your cheeseboard.

Exceptional by Asda Cave Aged Goat’s Cheese
Matured in caves and produced at the Ford Farm Dairy in Dorset, this cheddar-style cheese has a firm texture, as well as a rounded, mild and nutty taste.

MOUTHWATERING MEAT

Exceptional by Asda Free Range Corn Fed Whole Chicken
Our chickens are free to roam and forage in open fields in East Anglia and are fed a corn-rich diet for full flavour and succulence. This Exceptional Whole Chicken is the perfect centrepiece for any dinner table.

Exceptional by Asda Welsh Lamb Rump Joint with Garlic, Sea Salt & Black Pepper*
Individually selected to ensure the finest quality, this Welsh lamb rump joint is hand-prepared with garlic, sea salt and black pepper and finished with a sprig of rosemary to create an unbelievable taste experience.

Exceptional by Asda Yorkshire Bred Crackling Pork Loin Joint
The Exceptional pork range heroes British Yorkshire Bred meat produced by trusted farmers in the UK. The joint is pre-salted, has a gravy paste and is injected with pork stock.

Exceptional by Asda Pork, Roasted Leek and Bacon Sausages
These seriously special bangers with a difference are made with quality pork and combined with sweet roasted leeks, smoked bacon and herbs for a deliciously well-balanced flavour. Try with a dollop of mustard.

PERFECT PATISSERIE

Exceptional by Asda Passionfruit and Mascarpone Tart*
Indulge in a shortcrust delight with a decadent mascarpone filling and luscious passionfruit curd. Perfect to round off a sophisticated dinner party.

Exceptional by Asda Salted Caramel and Blonde Chocolate Tart
A crisp, golden shell encases a velvety salted caramel and blonde chocolate filling. Full of textures and flavours, finished with the artistry of a Parisian patisserie.

Exceptional by Asda Blueberry and Mascarpone Tart
A thick, buttery pastry base piped with creamy mascarpone and topped with plump blueberries. Simple but refined flavours at their finest.

Exceptional by Asda Pistachio and Raspberry Doughnut
Soft, pillowy dough bursting with sweet raspberry jam and piped with a nutty cream with raspberries and pistachios sprinkled on top. A decadent midweek treat.

Find out what all the fuss is about and add Exceptional by Asda to your shopping basket. Browse the range at Asda.com or head to your nearest store to see it on the shelves.

*Available from mid October.

If you look under 25 and want to buy alcohol you will need to prove your age. Challenge 25. No I.D. No sale. You must be 18 or over to purchase alcohol.
Get advice on alcohol from the NHS.

Exceptional By Asda

By Asda Good Living,9th October 2024

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