Experience everyday indulgence and enjoy high-end flavours at affordable prices with our luxury label. 

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Exceptional By Asda

Learn more about what goes into making this classic seasonal staple.

See what goes into our Scottish Cured Salmon to make it Extra Special...

Learn more about our indulgent ruby port sirloin joints from Simon Benning...

No Christmas feast is complete without a decent cheeseboard.

Our Extra Special Cream Liqueurs are made with cosy evenings in mind.

What makes our fudge so creamy? The best ingredients, and even the weather...