Our Extra Special Cream Liqueurs are made with cosy evenings in mind.

<p>Our sensational cream liqueuer flavours are perfect for adding a touch of indulgence to your evenings. Look out for the new flavour range hitting the shelves <a href="https://groceries.asda.com/dept/christmas/christmas-drinks/1215684243334-1215684243338?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">this Christmas</a>, thanks to Harry Appleby and Jowita Waitz.</p>
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<p>‘Creamy, chocolatey and smooth’. Three deliciously tempting words that Harry Appleby, National Account Manager at ICB, uses to describe the latest <a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-espresso-martini-chocolate-flavour-cream-liqueur-70-cl/1000383194173?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Cream Liqueur</a> launching in time for Christmas. Harry and the team at drinks company ICB have the task of creating around spirits, liqueurs, and speciality drinks for Asda, each with their own flavour and serving style, but all delivering on quality, drinkability, and bang for buck.&nbsp;</p>
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<img src="https://ui.assets-asda.com/dm/231111-cream-liqueur-tastemakers-smiling_Square?scl=1" alt="undefined" style="height: auto;width: auto"/>
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<p>‘We started working with Asda on our range of Extra Special Cream Liqueurs in April 2022,’ says Harry, who brings nearly a decade of experience in this space. He previously worked in the dairy and soft drinks industries, although he admits that his favourite so far is spirits, and after trying the liqueurs we can see why. ‘It’s probably the most innovative role I’ve had. You get to think outside the box and put your stamp on things. It gives you the opportunity to create a truly bespoke product that you know customers will love, which is something I really enjoy,’ he explains.&nbsp;</p>
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<h2>Sipping sensations</h2>
<p>In September 2022, the team launched the award-winning <a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-blonde-chocolate-flavour-cream-liqueur/1000383132960?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Blonde Cream Liqueur</a> and the <a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-chocolate-orange-flavour-cream-liqueur/1000383132839?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Chocolate Orange Cream Liqueur</a>, both absolute must-tries this Christmas –  if you haven’t already. ‘They completely surpassed our expectations and all the feedback we’ve had from customers has been great – not only on flavour but also the fact that it’s such a good price. It makes me very proud,’ Harry says.</p>
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<p>With the success of these two dreamy liqueurs under their belt, a third – the <a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-espresso-martini-chocolate-flavour-cream-liqueur-70-cl/1000383194173?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Chocolate Espresso Martini Cream Liqueur</a>, which launched this September – is your must-sip this season, according to Liquid Development Manager Jowita Waitz who has been working in the drinks industry since 2007. ‘A lot goes into developing a product like this – we look at what’s working well in other spirit categories, what the customers want and, of course, market trends. We know that espresso martinis are a favourite at the moment and have already created the ready-to-drink <a href="https://groceries.asda.com/product/pre-mixed-drinks/asda-extra-special-salted-caramel-espresso-martini/1000383164111?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Salted Caramel Espresso Martinis</a> that customers absolutely love, so creating a cream liqueur take on it seemed like a no-brainer. It’s also first to market, which is always exciting,’ she adds.&nbsp;</p>
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<img src="https://ui.assets-asda.com/dm/231111-taste-testing-cream-liqueur_GL?scl=1" alt="undefined" style="height: auto;width: auto"/>
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<p>So, from coming up with the idea to us cracking open a bottle on Christmas Eve, what are the stages along the way? ‘Well, we actually started working on the liqueur back in March,’ Harry shares. ‘Jowita and our liquid development team came up with around five samples, which we took to a sampling session with Asda. Each sample had slightly different flavours – different strength levels of chocolate or coffee, or varying thickness of the liqueur, for example. We then took the feedback away and made any tweaks we needed to,’ he adds.</p>
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<h2>Velvety indulgence</h2>
<p>With the finished product ready to go, notes of chocolate, coffee and hazelnut are what makes this a real winner says Jowita. ‘Making the liqueur is the most complex but exciting part for me. Besides using the best quality double cream base, which on its own tastes like a liquid vanilla ice cream, we use 100% Arabica coffee infusion – sourced mainly from South America – and a rich cocoa extract, to deliver the most satisfying combination of flavour and texture in a glass. It’s indulgent and velvety, which is exactly what we’re after,’ she adds.</p>
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<img src="https://ui.assets-asda.com/dm/231111-tastemakers-testing-cream-liqueur_Square?scl=1" alt="undefined" style="height: auto;width: auto"/>
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<p>Because of the rich taste and consistency, Jowita suggests it’s even more than a special Christmas tipple: ‘The liqueur is delicious as it is as a ml measure over ice, but it’s also excellent in a tiramisu instead of using coffee and marsala wine, or a splash in buttercream frosting adds a tasty twist,’ she says.</p>
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<p>After months in the making, seeing a new product like this hit the shelves is the icing on the Christmas cake for Harry. ‘When I go in store or see it on the TV, it’s the most satisfying part of my job. It just puts into perspective how much hard work has gone into producing something of such high quality – I’ll definitely be having some over Christmas. I love espresso martinis, and I love chocolate and cream, so putting that all into one bottle is pure perfection. Just be warned, it’s very moreish!’ Harry adds. Cheers to that…</p>


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<h2>Inspired by our Tastemakers story?</h2>
<p>Our Extra Special Cream Liqueurs come in three irresistable flavours, take your pick...</p>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/5063089329351_T1" alt="undefined" style="height: auto;width: auto"/></center>
<center><p><a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-espresso-martini-chocolate-flavour-cream-liqueur-70-cl/1000383194173?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Espresso Martini Chocolate Flavour Cream Liqueur </a></p></center>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/5063089005316_T1" alt="undefined" style="height: auto;width: auto"/></center>
<center><p><a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-chocolate-orange-flavour-cream-liqueur/1000383132839?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Chocolate Orange Flavour Cream Liqueur</a></p></center>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/5063089005323_T1" alt="undefined" style="height: auto;width: auto"/></center>
<center><p><a href="https://groceries.asda.com/product/liqueurs/asda-extra-special-blonde-chocolate-flavour-cream-liqueur/1000383132960?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Extra Special Blonde Chocolate Flavour Cream Liqueur</a></p></center>
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<p>Make sure to stock up on everything you need at <a href="https://groceries.asda.com/?utm_source=referral&utm_medium=article_tastemakers-espresso-flavour-cream-liqueur&utm_campaign=Good-Living" target="_blank">Asda</a> or pop into <a href="https://storelocator.asda.com/" target="_blank">your local store</a>.</p>

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<span style="font-style:italic;"><p>*If you look under 25 and want to buy alcohol you will need to prove your age. Challenge 25. No I.D. No sale. You must be 18 or over to purchase alcohol.</p></span>
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Cream Liqueur - Meet the Tastemakers

By Asda Good Living,24th October 2023

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