Brighten up your plate with this vibrant colour

<p>From colourful <a href="https://www.asda.com/good-living/recipe/buddah-bowl" target="_blank">buddah</a><a href="https://www.asda.com/good-living/recipe/buddah-bowl" target="_blank"> bowls</a> to flawlessly frothed <a href="https://www.asda.com/good-living/article/rainbow-lattes" target="_blank">rainbow latte art</a> - when it comes to food, there's a growing trend to make your dinner look as pretty as a picture.</p><p>And what better way to add some colour than with a splash of purple! From bright-coloured <a href="https://groceries.asda.com/product/radish-cress-beetroot/asda-growers-selection-cooked-beetroot/43333973" target="_blank">beetroots</a>, <a href="https://groceries.asda.com/?cmpid=ahc-_-ghs-_-asdacom-_-hp-_-nav-_-ghs" target="_blank">Purple Majesty Chips</a> (which can be found in selected stores now) and purple sweet potatoes - these colourful vegetables have become the foodie's go-to addition. </p><p><center></p><p><img alt="purple_chips_from_asda" class="ci-image ci-original" src="https://ui3.assets-asda.com/dm/purple_chips_from_asda_GL?scl=1" style="height: 434px; width: 800px;"></center></p><p>Since the start of the year, <a href="https://uk.pinterest.com/" target="_blank">Pinterest</a> has seen a 350% rise in the number of people saving colourful recipe ideas using purple veg. Aubergine recipes increased by 160% and beetroot and pear salad is among the top trending recipes in the UK right now. And purple ice cream and ube donuts are just two of the top ube recipes people are searching for.</p><p><center><blockquote class="instagram-media" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037037% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BTfxEWMgCgq/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by ninakristine (@ninakristine)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2017-04-30T04:37:57+00:00">Apr 29, 2017 at 9:37pm PDT</time></p></div></blockquote><br><script async defer src="//platform.instagram.com/en_US/embeds.js"></script></center><h2>Where has this purple craze come from?</h2>For years, chefs have been using ube (pronounced 'oo-bae') powder to create showstopping purple bakes but it's only recently that the most daring have been using the purple yam directly in their creations.</p><p>From purple kale salad, vegan beet houmous, <a href="https://groceries.asda.com/product/radish-cress-beetroot/asda-growers-selection-cooked-beetroot/43333973" target="_blank">beetroot</a> pumpkin seed pesto and stuffed sweet purple potato - there's nothing the purple food trend can't take on.</p><p>Fancy taking on purple in the kitchen? We've rounded up some of our prettiest, purplest recipes to make meal time a little more colourful. </p><p><h2>Beetroot dip</h2>Vibrant? Check. Purple? Check? Delicious? It sure is. <a href="https://www.asda.com/good-living/recipe/Beetroot-dip" target="_blank">This earthy dip</a> is what purple dreams are made of. </p><p><img alt="beetroot_dip__hero" class="ci-image ci-hero" src="https://ui3.assets-asda.com/dm/beetroot_dip__hero_GL?scl=1"></p><p><h2>Blackberry Milk jelly</h2>The slight sharpness of the <a href="https://groceries.asda.com/product/berries-cherries/asda-growers-selection-blackberries/81159233" target="_blank">blackberries</a> gives a lovely tangy edge to this <a href="https://www.asda.com/good-living/recipe/blackberry-milk-jelly" target="_blank">teatime classic</a>.</p><p><img alt="blackberry-jellies__hero__hero" class="ci-image ci-hero" src="https://ui3.assets-asda.com/dm/blackberry-jellies__hero_GL?scl=1"></p><p><h2>Beetroot onion bake</h2>A colourful and <a href="https://www.asda.com/good-living/recipe/beetroot-onion-bake" target="_blank">delicious vegetarian side dish</a> which has a robust flavour.</p><p><img alt="beetroot-onion-bake__hero" class="ci-image ci-hero" src="https://ui3.assets-asda.com/dm/beetroot-onion-bake__hero_GL?scl=1"></p><p><h2>Beetroot chocolate mousse</h2>A <a href="https://www.asda.com/good-living/recipe/beetroot-chocolate-mousse" target="_blank">purple beetroot treat </a>for pud? You&rsquo;d better believe it!</p><p><img alt="beetrooth_mousse__hero" class="ci-image ci-hero" src="https://ui3.assets-asda.com/dm/beetrooth_mousse__hero_GL?scl=1"></p><p><em>Get your hands on some perfect purple food in your <a href="http://storelocator.asda.com/#!/" target="_blank">local Asda</a>. </em></p>

There's a new food trend in town and it's purple

By ASDA Admin,5th May 2017

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