Our newest partnership will see committed carnivore, MAFS star, Zoe Clifton go vegan for the month of January.

<p>This January, diehard meat-lover, vegan-food hating Married at First Sight star Zoe Clifton is attempting to go vegan for a month as our new and unlikely vegan volunteer.</p>
<p>The unlikely new partnership will see renowned vegan-sceptic Zoe eating products from Asda’s new OMV! and <a href="https://groceries.asda.com/dept/vegan-plant-based/asda-plant-based/1215685992643-1215686201109?utm_source=referral&amp;utm_medium=article-Veganuary-ambassador&amp;utm_campaign=good-living" target="_blank">Plant Based by Asda</a> ranges throughout the month of January, before sharing her verdict on vegan cuisine.</p>
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<p>Research reveals that despite plant-based diets becoming more mainstream more than half of Brits would never go vegan, with over one in five of these saying they would shun a plant-based diet because they deem vegan food ‘boring’!</p>
<p>In partnering with staunch meat-lover Zoe and her vegan partner Jenna, we hope to challenge existing perceptions about a vegan diet and debunk the myth that vegan food is dull and lacks flavour.</p>
<p>Our new OMV! range features delicious comfort food items for those looking to reduce their meat intake with high-quality products that don’t compromise on flavour. The tempting OMV! range includes items such as a creamy Macaroni Cheese to decadent OMV! Chocolate Brownies.</p>
<p>Alternatively, Plant Based by Asda celebrates the flavour of plants and is designed for those looking for tasty, healthy meals – think Plant Based Bean Burgers and Plant Based Meat-Free Meatballs. </p>
<p>All products in the Plant Based by Asda and OMV! ranges  have been nutritionally approved and are in line with our Live Better promise to support customers enjoy healthy, sustainable diets.</p>
<p>Get inspired to try some of our vegan products with these delicious recipes:&nbsp;</p>
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<h2>Thai inspired ramen &amp; edamame balls</h2>
<p>Try <a href="https://www.asda.com/good-living/recipe/thai-inspired-ramen-dumplings?recipe_id=4d027fb2-757b-11ed-a7d3-0f73f33ba325" target="_blank">our fragrant fusion ramen</a> which showcases our new plant-based Thai style edamame balls.</p>
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<h2>Mediterranean no-meatball traybake</h2>
<p>A veggie packed taste of the <a href="https://www.asda.com/good-living/recipe/mediterranean-soya-meatball-tray-bake?recipe_id=2ca0db41-757b-11ed-a7d3-5944dba44c26" target="_blank">Med style dish</a> featuring our delicious &amp; succulent plant-based meat-free meatballs.&nbsp;&nbsp;</p>
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<h2>Chilli non-carne</h2>
<p>An easy vegan alternative of the classic midweek meal, <a href="https://www.asda.com/good-living/recipe/chilli-non-carne?recipe_id=68b4f3f3-757b-11ed-a7d3-3f8da25f9059" target="_blank">chilli con carne</a>, thats quick and tasty.</p>
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<h2>Sausage Cassoulet</h2>
<p>A flavour packed <a href="https://www.asda.com/good-living/recipe/omv-sausage-cassoule?recipe_id=a442ecb4-757b-11ed-a7d3-43aac15df7a6" target="_blank">Sausage Cassoulet</a>, minus the meat!</p>
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<p>Feeling inspired to give these recipe a go? Make sure to stock up on everything you need at <a href="https://groceries.asda.com/?utm_source=referral&amp;utm_medium=article-Veganuary-ambassador&amp;utm_campaign=good-living" target="_blank">Asda</a> or pop into <a href="https://storelocator.asda.com/" target="_blank">your local store</a></p>

Our Vegan Volunteer

By Asda Good Living,31st December 2022

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