New mothers take note: Katie Piper has joined forces with MyBabiie to create a fab new range, now available at Asda

Katie Piper's new range for <a href="http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html#http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html" target="_blank">MyBabiie</a> has now launched online at <a href="http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html#http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html" target="_blank">George.com</a>.With a focus on sophisticated design, Katie's goal was to create products that mothers would feel happy to show off, and she's nailed it with this collection. <h2>Believe</h2>With new mums often lacking self-assurance, Katie named her range 'Believe', as a way of reminding those struggling to have a bit of confidence in themselves.The proud mum of three year old Belle, Katie knows first hand the struggles of bringing up young children - she says "I'm definitely more tired than I was before Belle was born, and it is so difficult to manage time. Prioritising her needs as well as working full time requires a lot of time management. The important thing is making every second count—quality over quantity; we have to make the most of the time we have with our children". Chomping at the bit to design a collection ever since her daughter was born, Katie found a perfect collaborator in MyBabiie. <a href="http://direct.asda.com/george/baby/prams-pushchairs/my-babiie-katie-piper-desert-sage-pushchair/050223777,default,pd.html" target="_blank"><img alt="my-babiie-katie-piper-pushchair" class="ci-image ci-original" src="https://ui3.assets-asda.com/dm/my-babiie-katie-piper-pushchair_GL?scl=1" style="width: 500px;"></a><h2>Think Practical</h2>Katie has drawn from her own parenting experiences to add a few important practical elements to the collection (which includes buggies, carseats, strollers and <a href="http://direct.asda.com/george/baby/changing/my-babiie-katie-piper-pink-deluxe-baby-changing-bag/050223805,default,pd.html" target="_blank">changing bags</a>), namely highlighting the awkwardness of trying to ram a fold-up buggy into the car while wrestling with a bag of shopping and a baby: "I wanted the strollers to be light and easy to fold up and down. I think we achieved this. You can flick the pedal with your foot and fold them up, and they are light enough to lift into a car whilst holding your shopping and your baby".Extra details like a phone pocket, cup holder and hood for rainy weather all add up to make a travel system that works super efficiently as well as looking great. <a href="http://direct.asda.com/george/baby/changing/my-babiie-katie-piper-pink-deluxe-baby-changing-bag/050223805,default,pd.html" target="_blank"><img alt="katie-piper-mybabiie-change__square" class="ci-image ci-original" src="https://ui3.assets-asda.com/dm/katie-piper-mybabiie-change__square_GL?scl=1"></a><h2>Good Nature</h2>The range's Blue Swallows pushchair takes inspiration from nature with a simple bird motif which Katie wanted to incoporate because she felt it represented 'freedom and happiness'.She particulary recommends the <a href="http://direct.asda.com/george/baby/prams-pushchairs/katie-piper-mb200-desert-sage-travel-system/050223779,default,pd.html" target="_blank">Desert Sage Travel System</a> (below), because of its neutral colour, sleek design and competitive price. Complete with pushchair, carry cot and car seat, it's a brilliant solution for new parents - but as she says herself, there really is something for everybody in the new Believe collection.  <a href="http://direct.asda.com/george/baby/prams-pushchairs/katie-piper-mb200-desert-sage-travel-system/050223779,default,pd.html" target="_blank"><img alt="desert-sage-travel-system-katie-piper-web__square" class="ci-image ci-original" src="https://ui3.assets-asda.com/dm/desert-sage-travel-system-katie-piper-web__square_GL?scl=1"></a> Looking for baby accessories? Check out the whole My Babiie range <a href="http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html#http://direct.asda.com/george/baby/my-babiie/D5M3G100C177,default,sc.html" target="_blank">online</a>.

Katie Piper's MyBabiie range launches at Asda

By ASDA Admin,5th May 2017

RELATED ARTICLES