It's beginning to look a lot like Christmas... Meet the star of Asda's 2023 Christmas Ad!

<p>Christmas is finally here and jingle our bells we can’t wait to get started. Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé, to make this <a href="https://groceries.asda.com/event/christmas?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Christmas</a> an incredibublé one!</p>
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<h2>Asda 2023 Christmas Advert</h2>
<p>No-one loves Christmas as much as us at Asda. Okay… there might be one person – our NEW Chief Quality Officer Michael Bublé.</p>
Watch to discover how he's been helping us make this Christmas one to remember!</p>
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<iframe style="width: 100%; min-height:500px;" src="https://www.youtube.com/embed/9903IpCC1CA?si=4yNvouY3EN5FfpBw" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p>Cosy up with the King of Christmas, as he shares his favourite moments of this extra-special time of year...</p>
<p><strong>This is your first time starring in a Christmas advert. What was it about this campaign - and partnering with Asda - that stood out to you?</strong></p>
<p>I love my relationship with the UK. It's been a 20 year love fest. And I felt like this was an excellent opportunity for us to keep the flame lit. The whole Asda team was also kind, humble, and open to creative collaboration, which made things so much more fun and rewarding.</p>
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<p><strong>Did you have a favourite moment from the shoot?</strong></p>
<p>I genuinely loved the food. Each take was more delicious than the next, but as for a favourite moment, I have to say the crew was an exceptional group of people. Great vibe on set.</p>
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<p><strong>What's your favourite Asda Christmas product that you tasted on set?</strong></p>
<p>Impossible. The Extra Special Black Tiger Tempura Prawns, Extra Special Truffle &amp; Parmesan Pigs in Blankets, Extra Special Chocolate Orange Panettone. How can I choose? It's like asking who my favourite child is. I love them all the same.</p>
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<p><strong>Your Christmas album is loved and played by many, and often signifies the start of the festive period. What screams 'It's beginning to look a lot like Christmas' to you?</strong></p>
<p>A change in the weather. There's a special feeling in the air. People have a little more hope, a little more light in their eyes… It's just a feeling I get.</p>
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<p><strong>Do you have a favourite Christmas tradition?</strong></p>
<p>My parents and grandparents handed down traditions that were wrapped in how much they loved us. We don't celebrate a tree, a turkey, or presents - we celebrate them. They are our Christmas. They are the memories we hold onto and try to introduce to our kids, and I hope very much one day they will do the same.</p>
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<p><strong>What's featuring on the Christmas Day menu in the Bublé household this year?</strong></p>
<p>We are a Canadian, Argentinian, Italian family, and we have a wonderful mix of those cultures. There are empanadas, turkeys, and fresh pastas that fill the house with amazing aromas and a sense of family and love.</p>
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<h2>Michael's must haves:</h2>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/231102-extra-special-mince-pies_Square"></center>
<h3><a href="https://groceries.asda.com/product/tarts-pies-bakewells/asda-extra-special-6-brown-butter-rum-mince-pies/1000383189390?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Extra Special Brown Butter & Rum Mince Pies</a></h3>
<center><p>Made with pastry enriched with brown butter for a unique nutty flavour, these mince pies are filled with a Jamaican rum-laced spiced vine fruit and citrus peel mincemeat, topped with a sweet dusting for a real festive treat.<p></center>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/231102-chocolate-orange-panettone_Square"></center>
<h3><a href="https://groceries.asda.com/product/hot-cross-buns-teacakes/asda-extra-special-chocolate-orange-panettone-500-g/1000383189327?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Extra Special Chocolate Orange Panettone</a></h3>
<center><p>Lovingly baked using traditional methods with a mother dough that has been nurtured for over 50 years for a delightfully soft, light texture. This delicious panettone is studded with chocolate and candied orange, filled with a chocolate orange sauce and topped with rich chocolate.<p></center>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/231102-turkey-image_Square"></center>
<h3><a href="https://groceries.asda.com/product/fresh-turkey-pre-order/asda-extra-special-medium-free-range-corn-fed-norfolk-bronze-turkey-typically-4-75-kg/1000091960597?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Extra Special Norfolk Heritage Breed Turkey</a></h3>
<center><p>Asda Extra Special Free Range Slate Turkey reared for longer in Norfolk under RSPCA-assured conditions, for added flavour and succulence.<p></center>
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<center><img src="https://ui.assets-asda.com/dm/asdagroceries/231102-pigs-in-blankets_Square"></center>
<h3><a href="https://groceries.asda.com/product/frozen-pigs-in-blankets-stuffing-sides/asda-extra-special-12-truffle-pigs-in-blankets-300-g/1000383186449?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Extra Special Truffle & Parmesan Pigs In Blankets</a></h3>
<center><p>Extra Special British pork sausages, wrapped in dry-cured oak-smoked bacon and seasoned with parmesan and black summer truffle.<p></center>
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Inspired to cook up a feast this <a href="https://groceries.asda.com/event/christmas?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Christmas</a>? Make sure you stock up on all your ingredients at <a href="https://groceries.asda.com/?utm_source=referral&utm_medium=article_it-s-beginning-to-look-a-lot-like-christmas&utm_campaign=Good-Living" target="_blank">Asda</a> or pop into <a href="https://storelocator.asda.com/" target="_blank">your local store</a>.</p>

Pop the Bublé, It's officially Christmas!

By Asda Good Living,4th November 2023

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