CCFB Homepage / Strategy and Commitments / Driving Trends

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Biodiversity collapse

Biodiversity is vital to producing food crops. Yet nearly 70% of all wildlife has been lost since 1970 due to human activity, according to the World Wide Fund for Nature¹. This includes industrial farming, with large areas deforested in recent decades to grow crops. Deforestation and biodiversity loss also lead to climate change, so it’s critical that we protect and restore nature.

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Circular economy

With deepening resource scarcity and concerns that food production is exceeding the planet’s natural limits, our industry must champion a more regenerative approach to producing food. This means eliminating waste and ultimately, giving back more than we extract from nature. It includes ensuring packaging is designed for recycling or reuse, as well as non-food products being built to last.

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Transparency and human rights

With growing stakeholder interest in radical transparency, it’s vital that our industry does more to address human right issues, including modern slavery, within our global supply networks.

¹Available from: www.worldwildlife.org/press-releases/68-average-decline-in-species-population-sizes-since-1970-says-new-wwf-report 

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Community support

We have been supporting our local Asda communities for over 30 years with our Asda Foundation and for 10 years with our in-store Community Champions. We believe it is vital that we, and all retailers, act to support our local communities to make a positive impact.

Following the pandemic and with the onset of the cost of living crisis, supporting our local communities continues to be one of our strategic priorities.

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Customer Value

We know that price is one of the biggest barriers to customers shopping in more sustainable ways. In 2021, our customer research1 ahead of COP26 found that 76% of consumers suggested lower prices would help them shop more sustainably, with 56% saying greater choice; and 50% of consumers wouldn’t spend more on sustainable products. That’s why we are committed to making it easier for our customers through initiatives like our Refill Price Promise - guaranteeing that our refill zones are cheaper than their packaged alternatives.

1Survey of 3000 UK consumers in October 2021